Baby Bank Network’s first year has been a whirlwind one and now that we have successfully helped over 150 families, been nominated for several awards, and gained full official charity status, we have our aims set on achieving our next big challenge – finding a patron for Baby Bank.
Often the role of a patron is unclear and doubts can arise as to the true advantages of having one. So what exactly does a patron do? And how can a patron help Baby Bank Network?
Increased media awareness and support:
Essentially, a patron is a well-known and respected figure that will lend their name to supporting a cause. At the very least a patron will allow their name to be linked with a charity. Yet the opportunities for involvement can be vast depending on how committed to the cause the patron might be. The key is to find someone who shares the same values as Baby Bank and is prepared to promote and support the charity in whatever capacity they can – our patron should be the strongest advocate of our network.
Greater opportunity to appeal for donations:
Though money is never at the heart of any charity it’s a sad reality that we simply can’t function without it – and that means relying on generous monetary donations from the public as well as grants and donations of equipment. A patron may have connections to a larger audience of varying demographics to increase opportunities for donations, as well as heightened leverage when it comes to peer-to-peer fundraising. They can help to get the charity noticed in the media, meaning more people are made aware of the work of Baby Bank and are more likely to want to support our cause.
Added gravitas and credibility:
A well-respected figure of the community lending their name and patronage to a particular charity is significant – the public are more likely to trust and show interest in an organisation that has the full support of a valued patron.
A powerful union:
A patron should believe in their charity, just as the charity should believe in their patron. If both parties have the same vision, are committed to overcoming difficult hurdles, and are passionate about accomplishing the goals of the organisation, then the potential for achievement is great. With passion, respect and care from both sides, the benefits of a patron-charity relationship really are boundless.
Do you know someone who could be the perfect patron for Baby Bank? Or know someone else who might? If so we would love to hear from you – please get in touch by emailing us at firstname.lastname@example.org.